This year is shaping up to be a big one for anemia-fighting iron supplement, Sangobion IRON+ (Ferrous gluconate+vitamins & minerals). After successful years of helping Filipinos overcome iron deficiency anemia, it recently launched another large-scale campaign featuring its long-time ambassador, Sarah Geronimo. Held at the SM Mall of Asia Music Hall, this record-breaking blood health event, back-to-back with a star-studded concert, was rightfully called “Sulong Dugong Pinoy Blood Health Event.”
The event was an avenue for Filipinos from all over to have their blood checked, in line with Sangobion’s goal of transforming the nation with healthy blood, one person at a time.
Sangobion Sulong Dugong Pinoy is part of Merck Consumer Health’s (maker of Sangobion) WE100 initiative. This aims to help prepare society for a new era of people who live to a hundred years. It is rooted on the belief that living more years should also mean living a life that is healthy and fulfilling. This is the vision for all generations. By offering quality products, providing activities, and holding events such as Sulong Dugong Pinoy, Merck strives to measure up to the WE100 objective of helping society live 100 years.
In the words of Ming Arroyo-Cunanan, Merck Head of Marketing, “The goal is to really push for the importance of having healthy, anemia-free blood. We believe that if every Filipino realizes the power of having healthy blood, then we will be able to take significant steps toward the rise of our nation.”