SNEAKTIFY: How to Win 30,000 Php?
SM South Luzon’s banner event, Shop and Make Art launches this year's #SNEAKTIFY- an art contest wherein every day sneakers will serve as the canvas.
Shop and Make Art is the brainchild of SM Supermalls South Luzon assistant vice president Ritchie Gonzalez and has received a significant following from art enthusiasts. In 2016 alone, there was a whopping 10,251 participants across 13 malls, exceeding everyone’s expectations.
In 2017, a kids’ category was added to the program which increased participation to 11,675, exceeding the 10% target increase. SHOP & MAKE ART YEAR 2 even won the highest Marcom Award – the platinum award.
“Shop and Make Art makes an artist out of everybody and creates a sense of community. It provides a challenge and thrill for our customers to embrace and express their creativity and personality. The uniqueness of Shop and Make Art allows customers to choose their own masterpiece from different themes – shopping, gaming and leisure, food, and environment,” Gonzalez said.
I was one of the first bloggers to try this DIY art event. We were given white canvas shoes and art materials and it's up to us how are we going to design our sneakers. Definitely testing our creativity!
It was challenging and fun at the same time. I had to consult google images for ideas. I wanted to create a galaxy themed one, but I don't have rubbing alcohol with me that time which is needed. I looked for an alternative design instead. :)
Credits to: Earl of earlsfeeds.com