SNEAKTIFY: How to Win 30,000 Php?
SM South Luzon’s banner event, Shop and Make Art launches this year's #SNEAKTIFY- an art contest wherein every day sneakers will serve as the canvas.
Shop and Make Art is the brainchild of SM Supermalls South Luzon assistant vice president Ritchie Gonzalez and has received a significant following from art enthusiasts. In 2016 alone, there was a whopping 10,251 participants across 13 malls, exceeding everyone’s expectations.
In 2017, a kids’ category was added to the program which increased participation to 11,675, exceeding the 10% target increase. SHOP & MAKE ART YEAR 2 even won the highest Marcom Award – the platinum award.
“Shop and Make Art makes an artist out of everybody and creates a sense of community. It provides a challenge and thrill for our customers to embrace and express their creativity and personality. The uniqueness of Shop and Make Art allows customers to choose their own masterpiece from different themes – shopping, gaming and leisure, food, and environment,” Gonzalez said.
I was one of the first bloggers to try this DIY art event. We were given white canvas shoes and art materials and it's up to us how are we going to design our sneakers. Definitely testing our creativity!
It was challenging and fun at the same time. I had to consult google images for ideas. I wanted to create a galaxy themed one, but I don't have rubbing alcohol with me that time which is needed. I looked for an alternative design instead. :)
Credits to: Earl of earlsfeeds.com
Tadaa! :) My ombre-reggae inspired shoes. :) Actually, I'm so proud of myself for finishing this given there is time pressure and people around watching me. :)
Credits to: Earl of earlsfeeds.com
Here are the bloggers I met during the event: Jaime Felix of themermaidinstilettos.com, Earl Sampaga or earlsfeeds.com, Lhyzie Bongon of lyhziebongon.com and Karla Obispo of travelwithkarla.com.
Mechanics
You too could showcase your talent by participating into this contest! :)
A minimum purchase of Php 2,000 at SM Supermalls in South Luzon is required, inclusive of sneakers from partner brands such as Kicks, Sprint, Sugar Kids, and Tough Kids. Customers can style at their hearts’ desire focusing on either fashion, futurology, cutie cartoons, or crazy patterns.
From all the entries, only the top 10 per category will advance to the cluster finals to be held in SM City Dasmarinas, SM City Lipa, and SM City Santa Rosa.
Out of all the cluster finalists, 40 entries will be chosen and will get a chance to be featured on the runway during the #SneakerSesh: Runway Showdown. Trending names in the fashion industry will determine who will win in the grand finals. One grand winner will be named per category to take home Php 30,000 worth of SM Shopping Money.
#SNEAKTIFY will run from April 1 to June 30, 2018 across all 14 SM Supermalls in South Luzon.
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