The rise of e-cigarettes and RELX Technology
The use of electronic cigarettes has surged worldwide over the past decade, with the global market valued at US$10.3B in 2018 and expected to grow at a CAGR of 24.9% from 2019 to 2025 per multiple reports. Though there are several major players in the vaping industry, most of them owned by tobacco companies, one recent independent entrant, RELX Technology – pronounced “relax” – has stood out from the competition.
Origins: Female entrepreneurship and concern for family and friends
Founded by ex-Uber China Head Kate Wang in January 2018, RELX Technology’s products have experienced tremendous success with adult smokers globally, catapulting it to the position of the leading closed-system e-cigarette brand in Asia.
Motivated by her father’s lifelong struggle to quit cigarettes and the lack of suitable new generation products in the market, Wang took it upon herself to start a company that prioritizes innovation, safety, and product quality.
An independent e-cigarette brand that works ethically
With a mission to empower adult smokers through advanced technology and user-friendly design without sacrificing ethics, RELX Technology’s core business encompasses independent R&D, product design and development, and sales. From its inception, RELX Technology has conceptualized and put into effect its ‘Guardian Program’ - a company-wide initiative that stretches from product development to sales, ensuring that the company puts the necessary effort in preventing and discouraging the use of e-cigarettes by minors, whether this be through concerted efforts with retailers to step up on-site identification of purchasers, or launching facial-recognition vending machines in China that dispense products only to adults against their national ID cards.